Changi Millionaire
royalty platform for millionaires
To rekindle interest in the 9th Changi Millionaire draw, we brought to life the very essence that made shoppers participate in the first place: Luck. Over the course of 6 months from May - October 2018, our campaign sought to inform visitors that Luck is Everywhere at Changi Airport to help become a Changi Millionaire.
what we did
Providing royalty platform for millionaires that got lucky prize when they are shopping in the airport.
my role
Project Technical Manager.
ambition
To be the world’s leading airport company, growing a safe, secure and vibrant air hub in Singapore and enhancing the communities they serve worldwide.
team members
More than 10 members based in differents timezones.
luck is everywhere
They say the end of a rainbow lies a pot of gold, but at Changi Airport it is a Million Dollars. This was the launch film to kick off the campaign and to announce the addition of a Jaguar E-Pace to the prize draw.
luck is in the air
The number 8 is believed to bring good luck and wealth in Asian cultures, so we built and launched eight Diaethria Anna’s into the air; a rare butterfly species so unique it bears the the number 88 on its wings. These butterflies took flight around the airport over 4 weekends, to the amazement of travellers and staff alike.
luck is in your hands
With every purchase, shoppers are given a chance slip which could be their lucky ticket to Be A Changi Millionaire.
In the last leg of the campaign, we wanted to remind shoppers to keep these chance slips via a stunt activation
to drive the message home.
lucky website
Across the campaign, shoppers were driven to a dedicated website which allowed them to find out more about the competition. But more importantly, submit their chance slips remotely. Visit view the full website here.
